News Releases and Product Announcements

May 2010

Cross Sprinkles some Gold Dust to support LauraLynn

To mark the launch of its relationship with LauraLynn Children’s Hospice at Children’s Sunshine Home,  A. T. Cross, the oldest designer and manufacturer of quality writing instruments is launching a Cross Ballpen with a Gold Dust finish bearing the logo of the Foundation in May.

Cross is proud to be supporting LauraLynn House and together with our retailers will donate 10% of the purchase price of the pen sales directly to the foundation to contribute towards the building of THE First Children’s Hospice in the Republic of Ireland, to care for children with life limiting conditions.

The LauraLynn Children’s Hospice was established in 2001 as a result of an enormous personal tragedy in the lives of Jane and Brendan McKenna which saw them lose both of their precious daughters in the space of just two years.  The hospice named LauraLynn House will act as a ‘home from home’ and is part of a new development built at The Children’s Sunshine Home, Leopardstown Road in Foxrock.

The stunning Cross Classic Century Ballpen features a beautiful lumina Gold Dust finish with chrome appointments and the logo of the foundation as an emblem on the clip. The Ballpen will be available from 24th May (RRP €55).  As with all Cross writing instruments, the Gold Dust pen comes with a lifetime guarantee.  Now you can help to scatter some Gold Dust and show your support for LauraLynn House Childen’s Hospice.     

 Cross will be launching the Ballpen at a special event on 9th June at Weirs Jewellers in Grafton Street, Dublin with the support of Miriam O’Callaghan.

September 2009

Confidence from Cross with the new Affinity

Cross is proud to launch the Affinity collection for the next generation of stylish professionals. The Affinity is the ultimate accessory to beautifully complement any suit pocket, and is sure to impress in the boardroom with its striking design. Finely crafted from lustrous, high-quality crystalline resin, the new Affinity boasts a sleek, confident design and excellent quality, with highly competitive pricing across the range. With polished chrome appointments and a twist-off cap, the Affinity is available in three jewel-like finishes – Opalescent Black, Jewel Blue and Crimson Red – to enhance individual, personal style.

The Affinity is available as a Fountain Pen (RRP £50) featuring a stainless steel nib, Rolling Ball (RRP £45) and Ballpoint (RRP £40). As with all Cross writing instruments the Affinity comes with a lifetime mechanical guarantee.

The Affinity Collection

Magic and mystery this autumn with the new Masquerade range from Cross

Inspired by the mystery and romance of a masked ball, the Masquerade pen is the ultimate stylish accessory for glamourous fashionistas this autumn/winter.
Adorned with an exotic peacock-feather pattern and available in three striking shades, the Masquerade boasts an innovative enhanced finish with both delicate engraving as well as plating detail.
So whether you are updating your diary or writing your Christmas wish list, the art nouveau-themed Masquerade is the perfect personal and professional accessory for those wanting to make an impression.
These beautiful pens are available in three finishes – Peacock Green, Raven Black and Cardinal Red – and are priced at £50 (RRP). As with all Cross writing instruments the Masquerade comes with a lifetime mechanical guarantee.

The Masquerade Collection

Stay streets ahead in the style stakes with the automotive-inspired C-Series from Cross

Get in the fast lane with the stylish new          C-Series collection from Cross – the ultimate boy’s toy for 2009. Like the perfect car – beautiful, sporty and reliable – the C-Series ensures smooth precise handling and perfect control, and appears in four eye-catching finishes:
“…Carbon Black keeps a strong and steady pace while the vibrant Monaco Blue races ahead to keep up with Performance Black but crowds are already gathering to see Champagne cross the finish line...!”
Echoing the precise and sophisticated design of vintage cars, the C-Series collection is available in deep-cut perforation (Carbon Black and Champagne) or soft-touch lacquer (Monaco Blue and Performance Black). With a wide body and tapered ends as well as a twist-off cap, the dynamic C-Series also delivers extraordinary versatility by allowing the user to adjust it from a rolling ball to a ballpoint.
The C-Series is available in fountain pen (£120 RRP) and rolling ball/ballpoint (£70 RRP), and as with all Cross writing instruments the C-Series comes with a lifetime mechanical guarantee.

The C-Series Collection

August 2008

To show its support for Breast Cancer Awareness Month (October 2008), lifestyle accessories brand Cross announces the launch of the Cross Starlight Breast Cancer Awareness Pen.  

Cross is proud to be supporting the Breast Health Institute for the second year in a row and will donate 10% of pen sales directly to this non-profit foundation and think-tank for breast cancer research and treatment.  

The stunning new Cross Starlight Breast Cancer Awareness pen features a delicate rhodium-plated stardust pattern on a background of pearlescent pink with the well-known pink ribbon emblem on the clip. Now you can add some sparkle to your day and show your support for Breast Cancer Awareness and women and men across the world.  

The new Cross Starlight in pink will be available in ball point (RRP €65), from August 2008.  

Cross has a rich heritage of over 160 years and is renowned for its premium writing instruments and lifestyle accessories. As with all Cross writing instruments, the Starlight pen comes with a lifetime guarantee.  

May 2008 

CROSS TO BE TITLE SPONSOR OF HAY 21 AT HAY FESTIVAL 2008

Cross, the leading premium writing instrument and lifestyle accessories brand, has announced that it will be the title sponsor of Hay 21 – a series of events by 21 emerging writers tipped by Hay Festival’s founder, Peter Florence, as literature’s ones to watch.   

A literary jamboree of authors, musicians, film-makers and comedians, the Hay Festival (now in its 21st year) has become internationally famous for the high profile artists it attracts, as well as the 40,000 visitors that descend on the otherwise quiet market-town of Hay-on-Wye on the border of Wales and England from 22nd May – 1 June 2008.

Hay 21 Micro-site

March 2008

EASTER COMES EARLY TO BLUEWATER AS CROSS LAUNCHES ITS EXCITING NEW RETAIL CONCEPT

Cross, known for its premium writing instruments and accessories, is delighted to launch its new retail concept store in partnership with Websters Pen Shop, due to open at the renowned Bluewater shopping centre on 4th March 2008. This is an exciting new venture for Cross and will provide the perfect one-stop shop for all your writing and lifestyle accessory needs.

The new store will carry the full Cross collection of quality writing instruments and lifestyle accessories, offering something for everyone. The accessories collection includes beautiful, up-to-the-minute business bags for women, stylish cufflinks in fresh colours and traditional hues, personal organisers and a range of other leather accessories as well as reading glasses in contemporary styles and timepieces for men and women.

In addition, Cross is pleased to offer an engraving service, which will be available on selected styles offering consumers the opportunity to make that gift extra special.

As a special opening offer for Easter, Cross is offering a complimentary engraving service at the store on all Cross Century II pens in Ruby and Sterling Silver purchased up-to and including Monday 24th March 2008.

The new Cross store is situated on the upper level, adjacent to HMV. The spacious, light in-store environment offers shoppers a relaxing shopping experience as they explore the world of Cross.

 January 2008

GO WILD WITH CROSS SAUVAGE!

Fashionistas are preparing to go wild this Spring, as top designers are sending animal print down the catwalks displaying imaginative use of these signature motifs. And as true followers-of-fashion will know, the statement is as much about the finishing touches as it is about the bigger items in your wardrobe. Hence, leading lifestyle accessories brand, Cross, is launching the new animal-print inspired Sauvage collection to guarantee that your accessories are on-trend too!

Explore your wild side with the shapely and sophisticated Sauvage developed specifically with fashion-loving female customers in mind. The Cross Sauvage boasts sensuous curves evoking images of the female form, and creating a silhouette any woman would be proud of.  With a unique chrome-plated twist-off cap (a first from Cross), displaying deep-cut free form engraving that expresses beautiful and exotic animal prints, this elegant range will be the must-have handbag accessory of the season!

The Cross Sauvage will launch in four exotic versions: python in moonstone blue or ivory; zebra in onyx which all have beautiful pearlescent finishes; and giraffe in brown tourmaline, a sophisticated high gloss, hand-polished lacquer. 

The Cross Sauvage will be available from all good pen stockists from March 2008, in three writing technologies: ball-point (RRP from £55), Selectip rolling ball (RRP from £70) and fountain pen (RRP from £100).  All pens come with a stylish, complimentary velvet drawstring pen pouch, and the fountain pen which has a Rhodium plated solid 18 carat gold nib also includes the new exclusive Cross brown ink cartridge.

September 2007

SOPHISTICATED NEW 1846 LEATHER COLLECTION FROM CROSS

Cross, renowned for quality craftsmanship and style is proud to launch its new 1846 Leather Collection, named after the year that Cross was founded. This exceptionally high quality collection celebrates and captures the heritage of Cross, which has created lifestyle accessories for over 160 years.

The stunning leather collection includes Padfolios, Single Pen Cases, Personal Agendas, Passport Wallets, Jotters, Folded Card Cases, Money Clip Cases, Chequebook Wallets, Key Ring Pouches and Key Fobs. Each elegant accessory features full grain leather, considered the most genuine and high quality.

The 1846 Leather Collection features rich, sophisticated Autumnal colours in smooth leather, enhanced by a contrasting accent in debossed, hand-tipped leather creating an attractive two-tone effect. Finishes include: Ebony with Carbon Grey; Dark Chocolate with Milk Chocolate; Cobalt with Aegean Blue; and Ruby with Petal Pink.

The 1846 Leather Collection will be available from September 2007 and comes with a one-year warranty. Prices range from £18 for a Key Fob, to £120 for a Padfolio.

COMPLETE YOUR LOOK WITH STUNNING STYLE ACCESSORIES FROM CROSS

Cross Timepieces make ideal gifts and with such a unique range, you are sure to find the one that reflects your own personal style.

The Timepiece Collection features four unique and stylish ranges: Milan, Manhattan, Paris and Chicago. Each piece features Swiss movement and reflects the quality, craftsmanship and style for which Cross is renowned. With designs for both men and women

The perfect accessory can make an outfit, and with the launch of Crosslinks cufflinks and the Cross Country Timepiece Collection, you are guaranteed to look your best.

Crosslinks is a range of stylish cufflinks, inspired by the Cross writing instruments collection. There are three styles within the range: the Conical Collection is available in rhodium with a crystal inset, gold with black enamel, and rhodium with black enamel; the Autocross Collection features a leather inset and is available in black, toffee and red; and the Signature Collection features a glossy enamel finish with pin stripe patterning in frosty steel, red and smoke. Ideal gifts for men this Christmas or for special occasions, the Crosslinks add a modern twist to the classic suit and shirt combination.

Both collections are available from September 2007. Crosslinks retail between £40 - £50 RRP while Cross Timepieces retail from £60 - £190 RRP and carry a two-year warranty.

AUGUST 2007

CROSS ADDS BAGS OF STYLE WITH NEW BUSINESS TOTES COLLECTION

Cross, known for its premium writing instruments and accessories adds further lifestyle appeal with the addition of the stylish Cross Town Business Totes Collection for women. Carefully combining the practical features of a laptop bag with the sophistication of a handbag, the new Cross Town Business Totes Collection fits a standard laptop with ease allowing you to mix business with pleasure every day of the week. Ideal for the business executive who wants to make an impression both in and out of the office, the Cross Town Totes Collection consists of four fashionable designs including the Gramercy Collection (RRP £100), the Sutton Collection (RRP £120), the Madison Collection and the Chelsea Collection (£140). Decorative touches such as contrast stitching and genuine leather trims accent the different fabrics in the collection, from gorgeous tweeds and quilted nylon fabrics to the ultra hip metallic hued leathers. Each tote includes a complimentary accessory pen that can tuck into the concealed exterior pen pocket.

To ensure you arrive to your meeting fully equipped, the bags have interior pockets including a triple pen holder, a phone pocket, an accessory pocket and interior zip pocket complete with padded compartments for extra protection whilst on the move. For added quality, all styles are finished with gold-plated hardware, a high quality Cross leather accent trim and a stylish polka dot lining for a truly frivolous finish!

The Cross Town Business Totes Collections are available from all good stockists from September 2007.

JULY 2007

NEW CROSS QUASAR RANGE ADDS NORDIC DELIGHT

Cross, renowned for its premium writing instruments and lifestyle accessories, adds wintery, Nordic delight with the ‘Scandinavian-chic’ Quasar pen, an exciting blend of snowflake-inspired patterns and bold colours, fresh from the ski slopes.

The Cross Quasar pen from the ever popular Century II range, takes its inspiration from the classic Scandinavian folk patterns set to adorn many winter woollies this season. The geometric snowflake design adds a contemporary twist reflecting the very essence of winter.

The Quasar pen is available in ice-shattering Infra Red, Ice Blue or Ultra Violet Ball Point Finish complete with chrome appointments and retails at £40. The Cross Quasar is available from all good pen stockists from October 2007. As with all Cross writing instruments, the Cross Compact pen comes with a lifetime guarantee.

For added Nordic appeal, simply match your Quasar pen with a coordinating spiral bound notebook, available in three sizes, Large (Ultra Violet, RRP £6.50), Medium (Ice Blue, RRP £5.50) and Small (Multi colours, RRP £4).

SPARKLE WITH THE NEW CENTURY II STARLIGHT FROM CROSS

Bring some sparkle into your life this Christmas with the stunning new Century II Starlight range from Cross. Inspired by the metallic and sparkling designs on this season’s catwalks, these beautiful pens feature a delicate silver stardust pattern against a backdrop of pearlescent midnight blue, sky blue, or twilight grey, appearing as a shower of stars!

This jewel-like effect creates a stunning and stylish design that is totally unique to Cross. The Century II Starlight is a dazzling accessory for any handbag and would make an ideal gift that is quite literally out of this world!

Destined to shine and add a little sparkle, the Starlight pen by Cross will be available from August 2007 from all good pen stockists in ball point (RRP £45), rolling ball (RRP £55 ) and fountain pen (RRP £65). As with all Cross writing instruments, the Starlight pen comes with a lifetime guarantee.

JUNE 2007

CROSS GETS PINK TO RAISE BREAST CANCER AWARENESS

Cross, the lifestyle brand best known for its writing instruments and lifestyle accessories shows its support for Breast Cancer Awareness month this October with the launch of the pretty pastel pink ATX Breast Cancer Awareness pen. Cross will be donating 10% of all pen sales to the Breast Health Institute, the world-renowned non-profit foundation and think-tank for breast cancer research and treatment.

The new Cross ATX pen is the Autumn must-have for every woman’s handbag. Complete with a sparkling Pink Lumina Finish and cute Pink Ribbon emblem, the ATX Breast Cancer Awareness Pen comes in an easy to use ball point.

The pen will be available from all good pen retailers and will retail at £40 RRP. The pen comes in a stylish black gift box complete with pink trim and attractive ribbon.

For further information on the Breast Health Institute please visit www.breasthealthinstitute.org.

CROSS GETS CHIC AND COMPACT THIS AUTUMN

Cross, renowned for its premium writing instruments and lifestyle accessories, is proud to add the new Cross Compact pen to its stylish and innovative range. The sleek, pocket sized pen is available in four eclectic colours all with chrome appointments suitable for both men and women seeking a stylish pen in a small package this Autumn.

The Cross Compact is ideal for those who require an elegant, easy to use writing instrument which does not compromise on contemporary style. The Cross Compact is available as a Ball Point or Fountain Pen and makes a sought after accessory for any handbag or briefcase. For those who already own one of the current Autocross Leather Accessories, the Cross Compact makes an attractive pen alternative.

Simply choose from stylish Black or Satin Chrome or why not go for the season’s fashionable Violet and Magenta, the choice is yours! The Fountain Pen retails at £65 (£50 for the Satin Chrome finish) and the Ball Point retails at £60 (£45 for the Satin Chrome finish). The Cross Compact is available from all good pen stockists from September 2007. As with all Cross writing instruments, the Cross Compact pen comes with a lifetime guarantee.

For further press information please contact Sylvia Palamoudian at Focus PR on 020 7432 9432 or email cross-focuspr@focuspr.co.uk